Rare Earth

I believe we live on a remarkable, rare planet full of complex life with immense and mysterious wilderness areas home for complex life. With this collection, I would like to celebrate the beauty of planet earth and create awareness for the protection of the habitats for species and threatened animals.

For the 'Rare Earth Collection,' we collaborated with Reuben Wu who is an artist working in the medium of photography, a musician, and an industrial designer. In his visual work, he is driven not just by the urge to create imagery, but by a desire to explore new places as if they were unknown territory, constantly open to serendipity and with an eye for the unnoticed and the hidden.

Artist Collaboration, Guen Seli x Reuben Wu
Landscape Photography, Reuben Wu
Look Book, Jana Gerberding
Styling, Lorena Maza
Production, Gulriz Egilmez